Aspen Mesh is seeking a Growth Marketer to lead execution of customer acquisition and growth strategy, with a specific emphasis on building up the demand side of the marketplace. This role is part digital marketing and part market development. We’re looking for someone to focus on outbound and 1:1 marketing throughout the customer journey to drive product adoption.

This role will own the execution and optimization of our outbound digital marketing and lead development tactics by developing new customer acquisition strategies and managing the programs that drive sales growth while optimizing digital media spend and efficiency. The ideal candidate will be able to manage digital media campaigns, possess strong analytical capabilities, and be a big picture thinker.

Your Day-to-Day

  • Lead outbound and 1:1 marketing activities by leveraging digital channels (Twitter, Discourse, Slack, Stackoverflow, email, chat) and networking opportunities (Meetups, events) to identify leads
  • Partner with various departments (e.g. Product, Sales, Engineering) to evaluate market needs and in the open source community to understand behavior, engagement, and opportunities for marketing
  • Own marketing data analysis and visualization; communicate and present insights and recommendations to marketing leadership and business stakeholders
  • Test and optimize to increase results and demonstrable growth for the Aspen Mesh business
  • Establish an experimental mindset and process (A/B and multivariate tests) to optimize AARRR metrics (Acquisition – Activation – Retention – Referral – Revenue) to generate data-driven hypotheses and test, scale and optimize marketing campaigns to cost-effectively drive key user actions.

What You’ll Bring to the Team

  • 3+ years of relevant working experience in a marketing or account development role, preferably in the B2B space
  • Meaningful hands-on experience with digital marketing including lead generation, social media engagement, paid advertising, email marketing, and conversion rate optimization
  • Experience in growth marketing or performance marketing